Rebranding recognition
D&AD Graphite Pencil / Typography / Integrated / 2022
D&AD Wood Pencil / Typography / Logos
D&AD Wood Pencil / Graphic Design / Integrated
With a newly reimagined David Geffen Hall, and to celebrate the new branding, the New York Philharmonic launch a city wide Out-Of-Home campaign.
The Brief
Meet people where they are, bringing NY Phil new home, new season and bold new visual identity to life in a way that
excites and intrigues audiences to learn more about the orchestra and the 2022-23 program.
The Message
An invitation to all music lovers to (re)discover and experience
the NY Phil in its new home.
The Idea
Connect with New Yorkers—across all squares in different communities—with engaging conversations that feel inviting
and relevant to them.
