1. ENFAMIL: Access to Enfamil Pitch Deck
2. PURE: Access to Pure Encapsulations Pitch Deck
They say that experience across both traditional advertising and health is better shown than told, and I tend to agree. While the rest of my book proves I can build work that resonates with B2B and B2C audiences, this page is about that specific "bridge", creating ideas that speak to the high-stakes world of Healthcare Professionals (HCP) without losing the human touch.
I’ve always believed that the best creative doesn’t just look good; it solves a specific business challenge, especially in spaces where the "rules" of engagement are shifting. Below are two examples from my time at Publicis where I sat at the intersection of strategy and craft to help teams win pitches that demanded both heart and clinical precision.
1. ENFAMIL
Refreshing a Legacy with a Modern Lens
I co-led the creative for this pitch with a focus on bringing a legacy identity into the modern era. We weren't just updating a look; we were building a brand platform that felt as fast-paced as the lives of new parents today. You can see the manifesto film embedded on this page and access the full pitch deck here. It’s a look at how we protected the brand’s clinical authority while making the storytelling feel significantly more human.
2. PURE ENCAPSULATIONS
Minimalist Science & AI Innovation
The goal here was to prove that "science-backed" doesn't have to mean "sterile." I focused on a visual expression that was minimalist and elegant, leaning into the brand’s pride in its clean formulations. This page showcases a few of our "in-the-wild" activations, with the full pitch deck access here.
For PURE, we moved away from the standard siloed website model and instead prototyped an AI Assistant. It was designed to instantly recognize whether a visitor was a practitioner or a consumer, then pivot the entire digital experience to serve exactly what they needed.
The Result: The work feels intimate and credible, proving that sophisticated art direction can actually make science feel more accessible, not less.